Instant Noodles: How Did They Become So Popular?

The instant noodle market is projected to reach US$65.558 billion by the end of 2027. According to Research and Markets, instant noodles rank second among staple food products in satisfying the world’s appetite for food. The ease of availability, ready-to-eat convenience, and modern busy lifestyles are the major reasons behind the surging popularity and consumption.

But how did they become so popular? If you’re wondering the whys and hows of instant noodle factory market growth, you have landed at the right place! In this blog, dig into the fascinating journey of instant noodles and explore the factors that have contributed to their immense success.

A brief history of instant noodles

Torn apart from World War II, Japan was having difficulty feeding its population post-war. A Japanese entrepreneur named Momofuku Ando got the idea of making ramen or noodles that can be prepared instantly at home after seeing long lines for black market ramen. He wanted to make ramen in “instant” form and provide fresh instant noodles at easy convenience and affordability.

In 1958, after months of experimentation, he successfully developed the world’s first instant noodle product, known as “Chikin Ramen”. The noodles were pre-cooked, fried, and then dried, which allowed them to be rehydrated quickly by adding hot water. The ramen was then sold to the market at a very cheap price, making people line up and, to this day, changing our diet and consumption habits.

Factors contributing to the increased popularity of instant noodles 

  • Increasing demand for convenient food products

Our modern lifestyles have become hectic. From managing our families to our 9–5 jobs, we are met with such daily challenges that it becomes a chore to make three (breakfast, lunch, and dinner) fresh meals of the day. This is where convenient food comes to our rescue!

The benefits that instant noodles provide include lengthy shelf life, convenient appetizers, and being readily available, which is why they’re one of the preferred choices for people to stock in their homes. The convenience of having a piping hot and flavorful meal ready in a matter of minutes resonated with people’s increasingly busy lifestyles, making instant noodles a quick and satisfying option for students, office workers, and anyone looking for a tasty meal in a hurry.

  • Globalisation and Adaptation

At first, Momofuku Ando prepared ramen at home to feed his war-torn country, which later became popular due to the very cheap and endless long queues to buy ramen. Inspired by long lines waiting to get ramen post-World War II, Ando did a lot of experimentation in his backyard shed and came up with his creation, “Chikin ramen,” which became an instant hit in Japan. But eventually faded a bit later on. This is where Ando sought a new market in the USA. To his astonishment, he saw how Americans directly break the noodle block in half, put it in a cup, pour boiling water over it, and eat it directly from it. Hence led to the birth of cup noodles in 1971, which became a huge success outside Japan as well. Later cup noodle flavors came that dominated the taste buds of people to this day. 

Now noodles have become a global dish and are produced in over 90 countries worldwide. The smart, simple packaging innovations, multifunctional cups, and different countries embracing instant noodles and putting their own unique spin on them are what contributed to their globalization and adaptation.

  • Affordability and accessibility

Another crucial factor that propelled instant noodles to popularity is their affordability. Especially in economically challenging times, such as COVID-19, an increase in consumption of instant food products such as noodles With the COVID-19 outbreak, governments strict regulations on market closure and social distancing, people stocked essential food items in bulk, especially readily available instant foods.

Easy accessibility in hard times and availability in convenience stores and supermarkets have led to its increased popularity. Even after the COVID-19 pandemic, the instant noodle market is sure to rise.

  • Nostalgia and comfort

For many, instant noodles are more than just a quick meal; they’re a source of nostalgia and comfort. The familiarity of opening a packet, the aroma of the seasonings, and the warmth of the broth can evoke memories of childhood or simpler times. These emotional feelings associated with noodles solidify their image as comfort foods during times of stress or homesickness.

  • Cultural Impact and Culinary Creativity

With the global reach of instant noodles, they sparked and became a subject of culinary creativity. Depending on the culture, people have developed their own unique ways to upgrade instant noodles by adding vegetables, proteins, and various condiments. There are many variants of recipes for instant noodles that go viral online. These changing recipes with the unique preferences of the customers are a cultural indicator of contemporary food preferences and also a reflection of modern creativity.

  • Fresh ingredients 

The quality and variety of instant noodles are getting higher and higher. Since instant noodles are cheap, manufacturers believe in producing convenient and cheap-quality instant noodles to earn maximum profit. However, with recent developments, instant noodles are not only cheap but are strictly focused on quality control. They wanted to create a more authentic ramen experience within the budget of the ordinary working class.

For instance, JOJOSE FOODS, a leading Instant Noodles Manufacturer delivers a highly professional facility that takes client health into account and thereby produces a product catering to that without compromising taste or budget. All the products produced are subject to the strictest quality controls, with certificates issued by HACCP, ISO 22000, HALAL, BRC, the USA FDA, etc.


In conclusion, the remarkable journey of instant noodles from Momofuku Ando’s backyard shed to a global market projected to reach billions in value indicates how noodles have become our daily staple. The demand for convenience in our fast-paced lives, adaptability across cultures, affordability, and a sense of nostalgia have all played pivotal roles. These factors, combined with constant innovations, culinary creativity, and a focus on quality, have turned instant noodles into more than just a meal; they’re an enduring symbol of comfort and modern culinary ingenuity.

JOJOSE FOODS, the top Instant Noodles Supplier produces high-quality snack items such as chips, jellies, and so on. With 7*24-hour fast service, we deliver ready-to-eat products that are great in taste and affordable too.