Instant Noodle Factory: Secrets to Building a Noodle Business in 2023

The popularity of instant noodles has been on the rise for decades, and in 2023, it will remain a thriving industry with vast growth potential. Convenience, rich taste, affordability, portability, and being quick to store are some of the reasons why instant noodles are rising in popularity and show no sign of slowing down. If you’re considering entering the noodle business or looking to revamp your existing factory, you’re in the right place. 

In this blog, JOJOSE FOODS, the leading instant noodle factory in China, will uncover the secrets to building a successful instant noodle factory in 2023.

Reasons to start an instant noodle factory

If you enjoy making food and want to continue the long history of a family gathering around a plate of noodles with new friends in the community, opening a noodles factory is both a profitable venture and a way to reach millions of hearts with your product.

Research shows that a small-scale noodle business gives a minimum of 33% of the profit margin, but with a commercial sale, the profit rises to 50%. This makes it a profitable venture, along with fulfilling your heart’s desire.

10 Tips to start a noodle factory business 

  1. Market Research 

Be it a noodle business or a compound potato chips business, the first step is thorough market research. 

Identify your target market, understand their preferences, and recognize any gaps in the market that your product can fill. In 2023, people are making increasingly health-conscious and sustainable food choices, hence producing noodles with natural ingredients, low sodium, and unique flavors with health additions to meet the expectations of the consumer base. 

Producing noodles with whole wheat, beans, and veggies is one way to make noodles more healthy. Catering to specific dietary preferences, such as gluten-free or vegan options, can also give your factory a competitive edge. 

  1. Quality Ingredients and Production Process

The quality of your instant noodles depends on the ingredients and the production process. Also, maintaining the quality of noodles is one of the main challenges in the noodle industry. Dough mixing is a critical initial stage in the development of noodles that significantly impacts the quality of the noodles.

The raw and auxiliary materials (the quality of flour, the amount of water added, the amount of salt and alkali added) used in the mixing process, the performance of the mixing equipment, and the mixing process parameters (such as mixing time, mixing speed, water used, water temperature, and dough temperature) greatly impact the mixing process, which further impacts the noodle quality. 

To improve and ensure high noodle quality, it means proper management of the mixing process and the implementation of enhancement techniques are required. Consider collaborating with local suppliers and farmers to get a fresh and reliable source of ingredients.

  1. Innovative Flavour Profiles 

In 2023, consumers are eager to explore new and exotic flavors. New flavors are said to broaden a product’s appeal and are a good way to revitalize a brand. Flavors are said to improve the taste profile of the noodles.

Offering a variety of innovative flavor profiles can set your instant noodle factory apart from the competition. Think beyond the classic chicken or beef flavors and experiment with regional and global tastes, such as Thai curry, Szechuan spice, or Mediterranean herbs. Keep in mind that authenticity and bold, unique flavors can be key selling points in your instant noodle bag.

  1. Health and Nutrition 

The health and nutrition aspects of instant noodles have gained importance in recent years. As consumers become more health-conscious, consider offering healthier options.

Noodles made from whole grain are an effective way to promote high-fiber food consumption. Create low-sodium versions, gluten-free noodles, or even noodles made from alternative ingredients like brown rice or quinoa. 

To make the audience aware of the health value of several ingredients present in your noodles, create packaging that tells the user what they are about to consume and attracts health-conscious consumers.

  1. Sustainable Packaging

Sustainability is a hot topic in 2023, and snacking industries such as the noodle industry or potato chips manufacturers need to show their commitment to eco-friendly practices. 

Sustainable packaging practices allow manufacturers to cut operational costs, promote the sustainability of their products, and increase their customer base while also benefiting the environment.

Use sustainable packaging materials, such as recyclable or biodegradable materials. It provides a strong message to customers about how you offer eco-conscious packaging solutions, which helps you appeal to them.

  1. Branding and marketing

Along with enhancing product packaging and opting for sustainable practices, branding and marketing with a sustainable approach can significantly improve noodle production sales and profitability. The way you present your noodles has a significant impact on the purchasing decisions of the customers.

Create an appealing and memorable brand identity that reflects the values and uniqueness of your product. Leverage the power of social media, influencer marketing, and online advertising to reach a wider audience. Engage with your customers and gather feedback to improve your products continually.

  1. Distribution and Market Expansion 

Effective distribution and market expansion in the right manner are the keys to the success of your instant noodle factory. One strategic way to accomplish this is by establishing partnerships with supermarkets, convenience stores, and online retailers to ensure your product is readily available to consumers. By collaborating with these establishments, you can expand your distribution network and reach a wide customer base. 

Consider exporting to international markets, as the demand for instant noodles is not limited to a single region. 

For instance, JOJOSE FOODS is a leading instant noodle and fruit jelly manufacturers selling their products to more than 100 countries and regions worldwide. They provide exceptional services such as OEM and ODM along with continuously expanding their distributor network.

  1. Adaptation to Changing Trends

The instant noodle industry is ever-evolving; hence, continually adapting to the ever-changing needs of consumers worldwide is pertinent to survival. Customers continually seek premium instant noodles that offer high-quality ingredients and a unique flavor profile.

Constantly innovate to develop new flavors and varieties and provide your consumers with convenient and easy-to-prepare food options. This adaptability will keep your factory relevant and competitive in the ever-changing market. 

  1. Customer feedback and continuous improvement 

Considering customer feedback on your noodles, jelly, or other snacking items helps you ensure to maintain the highest quality snacking options while also ensuring the success of your product.

Customers’ preferences can change over time, and their input can guide your product development. Be open to constructive criticism and continuously strive to improve your product’s taste, quality, and packaging. 


In the dynamic world of the instant noodle industry in 2023, success hinges on a combination of factors, from quality ingredients, innovative flavors, and sustainable practices to effective branding, marketing, and adaptability to evolving trends. Embracing these secrets and continuously striving for improvement can pave the way for a thriving and profitable instant noodle factory that caters to the ever-changing demands of consumers.